Fifi's Journal

Meet Fifi

I’m Fifi – a lifelong doodler turned designer who’s been working professionally in graphic design and marketing for the past five years. I’ve been drawing for as long as I can remember, usually with a focus on realism portraits, but lately I’ve been pushing myself into new styles, new textures, and new ways of seeing.

I studied Digital Media at university, where I specialised in character design, and that love for building personalities, moods, and stories still shapes everything I create. Whether it’s a sketch, a branding concept, or a half‑formed idea scribbled in the margins, I’m always chasing that spark that makes something feel alive.